Inside the Mind of the Shopper: The Science of Retailing Hardcover - 2009 - 1st Edition

Herb Sorensen is a preeminent authority on observing and measuring shopping behavior and attitudes within the four walls of the store. He has worked with Fortune 100 retailers and consumer packaged-goods manufacturers for more than 35 years, studying shopper behavior, motivations, and perceptions at the point of purchase. Sorensen s patented shopper-tracking technology PathTracker(r) is helping to revolutionize retail marketing strategies from a traditional product-centric perspective to a new shopper-centric focus. As "Baseline "magazine commented, Herb Sorensen and Paco Underhill are the yin and yang of observational research. Herb has conducted studies in North America, Europe, Asia, Australia, and South America. His research has been published in "AMA s Marketing Research," "The Journal of Advertising Research," "FMI Advantage Magazine," "Progressive Grocer," and "Chain Drug Review," and he has been utilized as an expert source for "The Wall Street Journal," "Supermarket News," and "BusinessWeek." Additionally, he is currently a panelist of Retail Wire s Brain Trust. Herb was named one of the top 50 innovators of 2004 by "Fast Company Magazine," and shared the American Marketing Association s 2007 EXPLOR Award for technological applications that advance research, with Peter Fader and his group at the Wharton School of Business of the University of Pennsylvania. Herb has a Ph.D. in Biochemistry. "