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Integrated Advertising, Promotion, and Marketing Communications, Student Value
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Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition Loose leaf - 2013

by Kenneth E. Clow; Donald E. Baack


From the publisher

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. 0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package Package consists of 0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card -- 0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications "

Details

  • Title Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition
  • Author Kenneth E. Clow; Donald E. Baack
  • Binding Loose Leaf
  • Edition [ Edition: sixth
  • Pages 480
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall
  • Date 2013-02
  • ISBN 9780133126259 / 0133126250
  • Weight 1.9 lbs (0.86 kg)
  • Dimensions 10.8 x 8.5 x 0.6 in (27.43 x 21.59 x 1.52 cm)
  • Dewey Decimal Code 659.1
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Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition
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Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition

by Clow, Kenneth E

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Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition
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Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition

by Clow, Kenneth E/ Baack, Donald E

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Pearson College Div, 2013. Hardcover. New. 6th lslf stu edition. 480 pages. 10.80x8.40x0.70 inches.
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Integrated Advertising Promotion and Marketing Communications Kenneth Clow
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Integrated Advertising Promotion and Marketing Communications Kenneth Clow

by Clow, Kenneth E.; Baack, Donald E

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Pearson, 2013-02-14. Loose Leaf. Good. 10x8x0. This listing is for Integrated Advertising, Promotion, and Marketing Communications by Clow, Kenneth E. this edition is basically identical to the ISBN 0134484134 and 0135589800 Please be sure to buy the earlier and much cheaper edition for your class. You can easily avoid wasting money on the 8We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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