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unknown Unknown - 2010

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From the publisher

CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns."

Details

  • Title unknown
  • Author unknown
  • Binding unknown
  • Edition [ Edition: thirt
  • Pages 736
  • Language ENG
  • Publisher McGraw-Hill/Irwin, Burr Ridge, Illinois, U.S.A.
  • Date 2010-01
  • ISBN 9780073530031
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Contemporary Advertising
Stock Photo: Cover May Be Different

Contemporary Advertising

by Arens, William; Weigold, Michael; Arens, Christian

  • Used
  • good
Condition
Used - Good
ISBN 10 / ISBN 13
9780073530031 / 0073530034
Quantity Available
5
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Boca Raton, Florida, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£192.65
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McGraw-Hill Education, 2010-01-15. Loose Leaf. Good. This listing is for Contemporary Advertising This edition is basically identical to the ISBN 1259548155 SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 15th Edition edition. This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you promptly, have a great day!
Item Price
£192.65
£4.85 shipping to USA
Contemporary Advertising
Stock Photo: Cover May Be Different

Contemporary Advertising

by Arens, William; Weigold, Michael; Arens, Christian

  • Used
  • good
Condition
Used - Good
ISBN 10 / ISBN 13
9780073530031 / 0073530034
Quantity Available
2
Seller
Franklin Lakes, New Jersey, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£220.38
£3.16 shipping to USA

Show Details

Description:
McGraw-Hill Education, 2010-01-15. Loose Leaf. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking
Item Price
£220.38
£3.16 shipping to USA