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Contemporary Advertising
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Contemporary Advertising Hardcover - 2007 - 11th Edition

by Arens, William; Weigold, Michael; Arens, Christian


From the publisher

Contemporary Advertising, 11/e is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

First line

As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.

Details

  • Title Contemporary Advertising
  • Author Arens, William; Weigold, Michael; Arens, Christian
  • Binding Hardcover
  • Edition number 11th
  • Edition 11
  • Pages 752
  • Language ENG
  • Publisher McGraw-Hill/Irwin, Boston
  • Date March 16, 2007
  • ISBN 9780073529912
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Contemporary Advertising

Contemporary Advertising

by William F. Arens; Michael F. Weigold; Christian Arens

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McGraw-Hill School Education Group, 2007. Hardcover. Good. Disclaimer:Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Contemporary Advertising
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Contemporary Advertising

by William Arens; Michael Weigold; Christian Arens

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Hardcover
ISBN 10 / ISBN 13
9780073529912 / 0073529915
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Contemporary Advertising
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Contemporary Advertising

by Arens, William

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Contemporary Advertising: Eleventh Edition
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Contemporary Advertising: Eleventh Edition

by Arens, William F. & Weigold, Michael F

  • Used
  • Hardcover
Condition
Used - Very Good Condition
Edition
Eleventh Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9780073529912 / 0073529915
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McGraw-Hill Irwin, Boston, 2008. Eleventh Edition. Hardcover. Very Good Condition. Text appears to be clean. Has minor shelf and corner wear. Binding is in very good condition. Pages are white and crisp. Size: 29 cm. 712 pp. Multiple copies available this title. Quantity Available: 5. Shipped Weight: Under 1 kilo. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561002437. . 9780073529912
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Contemporary Advertising: Eleventh Edition
Stock Photo: Cover May Be Different

Contemporary Advertising: Eleventh Edition

by Arens, William F. & Weigold, Michael F

  • Used
  • Hardcover
Condition
Used - Very Good Condition
Edition
Eleventh Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9780073529912 / 0073529915
Quantity Available
1
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Burgin, Kentucky, United States
Seller rating:
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McGraw-Hill Irwin, Boston, 2008. Eleventh Edition. Hardcover. Very Good Condition. Text appears to be clean. Has minor shelf and corner wear. Binding is in very good condition. Has water damage to bottom of pages, also cover bubbles some from water damage. A used stamp at bottom of book pages. Size: 29 cm. 712 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561002438. . 9780073529912
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£35.62
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Contemporary Advertising: Eleventh Edition
Stock Photo: Cover May Be Different

Contemporary Advertising: Eleventh Edition

by Arens, William F. & Weigold, Michael F

  • Used
  • Hardcover
Condition
Used - Very Good Condition
Edition
Eleventh Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9780073529912 / 0073529915
Quantity Available
1
Seller
Burgin, Kentucky, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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McGraw-Hill Irwin, Boston, 2008. Eleventh Edition. Hardcover. Very Good Condition. Text appears to have writing and highlighting. Has minor shelf and corner wear. Binding is in very good condition. Has water damage to back of books pages. Has stickers on spine and back cover. Size: 29 cm. 712 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561002440. . 9780073529912
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Contemporary Advertising
Stock Photo: Cover May Be Different

Contemporary Advertising

by William Arens, Michael Weigold, Christian Arens

  • Used
  • Hardcover
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Used:Good
Edition
11
Binding
Hardcover
ISBN 10 / ISBN 13
9780073529912 / 0073529915
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McGraw-Hill/Irwin, 2007-03-16. 11. Hardcover. Used:Good.
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Contemporary Advertising
Stock Photo: Cover May Be Different

Contemporary Advertising

by Arens, William; Weigold, Michael; Arens, Christian

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780073529912 / 0073529915
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McGraw-Hill/Irwin, 2007-03-16. Hardcover. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
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Contemporary Advertising: Eleventh Edition
Stock Photo: Cover May Be Different

Contemporary Advertising: Eleventh Edition

by Arens, William F. & Weigold, Michael F

  • Used
  • Hardcover
Condition
Used - Very Good Condition
Edition
Eleventh Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9780073529912 / 0073529915
Quantity Available
7
Seller
Burgin, Kentucky, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£38.86
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Description:
McGraw-Hill Irwin, Boston, 2008. Eleventh Edition. Hardcover. Very Good Condition. Some minor marking. Has minor shelf and corner wear. Binding is in very good condition. Pages are white and crisp. Size: 29 cm. 712 pp. Multiple copies available this title. Quantity Available: 7. Shipped Weight: Under 1 kilo. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561002433. . 9780073529912
Item Price
£38.86
£5.14 shipping to USA