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unknown Hardcover - 2008 - 12th Edition

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From the publisher

"Contemporary Advertising, 12/e" is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Details

  • Title unknown
  • Author unknown
  • Binding Hardcover
  • Edition number 12th
  • Edition 12
  • Pages 736
  • Publisher McGraw-Hill/Irwin
  • Date 2008-10
  • ISBN 9780073381077
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Contemporary Advertising
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Contemporary Advertising

by Arens, Christian, Weigold, Michael F., Arens, William F

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ISBN 10 / ISBN 13
9780073381077 / 0073381071
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Contemporary Advertising
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Contemporary Advertising

by Arens, Christian, Weigold, Michael F., Arens, William F

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ISBN 10 / ISBN 13
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McGraw-Hill Higher Education. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Contemporary Advertising

Contemporary Advertising

by Arens, William F.; Weigold, Michael F.; Arens, Christian

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Contemporary Advertising
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Contemporary Advertising

by Arens, William

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Edition
12
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Hardcover
ISBN 10 / ISBN 13
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Contemporary Advertising
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Contemporary Advertising

by Arens

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Twelfth Edition
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Hardcover
ISBN 10 / ISBN 13
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McGraw Hill, 2009. Twelfth Edition . Hardcover. As New/No Dust Jacket. As new condition. Text appears to be clean of markings. Cover show signs of rubbing marks. Binding is tight. 724 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073381071. ISBN/EAN: 9780073381077. Pictures of this item not already displayed here available upon request. Inventory No: 1561019814. . 9780073381077
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Contemporary Advertising

by Arens, William

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Contemporary Advertising
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Contemporary Advertising

by Arens, William; Weigold, Michael; Arens, Christian

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ISBN 10 / ISBN 13
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Contemporary Advertising

by William Arens; Michael Weigold; Christian Arens

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McGraw-Hill/Irwin, 2008-10-24. Softcover. New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery.
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Contemporary Advertising
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Contemporary Advertising

by Arens, William

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12
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Hardcover
ISBN 10 / ISBN 13
9780073381077 / 0073381071
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McGraw-Hill Education, 2008-10-24. 12. hardcover. Used:Good.
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