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Value-Based Marketing for Bottom-Line success 5 Steps to Creating Customer Value
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Value-Based Marketing for Bottom-Line success 5 Steps to Creating Customer Value Hardcover - 2002 - 1st Edition

by J. Nicholas DeBonis; Eric W. Balinski; Philip Allen


From the publisher

Offers a 5-step model and critical tools useful for creating and managing a value delivery marketing strategy. This title offers a value creation and delivery process which helps a company to compete profitably in its marketplace by identifying the value expectations of target customers, and selecting the values on which it wants to compete.

First line

"The business marketing mantra from the mid-1950s was the marketing mix, the 4Ps of marketing-Product, Placement, Price, Promotion."

Details

  • Title Value-Based Marketing for Bottom-Line success 5 Steps to Creating Customer Value
  • Author J. Nicholas DeBonis; Eric W. Balinski; Philip Allen
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 243 x 182mm 288 pages
  • Publisher McGraw-Hill
  • Date December 12, 2002
  • ISBN 9780071396561
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Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
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Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value

by J. Nicholas DeBonis, Eric W. Balinski, Philip Allen

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Value-Based Marketing for Bottom-Line Success

Value-Based Marketing for Bottom-Line Success

by Phil Allen; Eric Balinski; J. Nicholas DeBonis

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McGraw-Hill Companies, The, 2002. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
Stock Photo: Cover May Be Different

Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value

by J. Nicholas DeBonis; Eric W. Balinski; Philip Allen

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780071396561 / 007139656X
Quantity Available
1
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HOUSTON, Texas, United States
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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McGraw-Hill, 2002-12-12. Hardcover. Good.
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Valued Based Marketing  for Bottom-Line Success
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Valued Based Marketing for Bottom-Line Success

by De Bonnis, J. Nicholas, Eric Balinski and Phil Allen

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
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New York: McGraw-Hill, 2002. First Edition, First Printing. Hardcover. As New/As New. Black Board Covers with Gilt Lettering to Spine; White Endpapers; Book Interior is clean, tight and unmarked; large 8vo; 244 pages; dustjacket is protected by a mylar wrapper and is clean and bright with no noted defects 1.67#; P3; A; MS39.95; OD-012823; C-126; 7/15/303;
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