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Marketing Warfare
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Marketing Warfare Paperback - 1997 - 1st Edition

by Al Ries; Jack Trout

More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".


From the publisher

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."??Newsweek

"Revolutionary! Surprising!"??Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."??USA Today

First line

If marketing is war, let us make the most of us.

From the rear cover

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!

Praise For Marketing Warfare

"By far the most valuable and exiting business book to come along in years."--Glamour

"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."--New York

"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."--USA Today

Details

  • Title Marketing Warfare
  • Author Al Ries; Jack Trout
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, U.S.A
  • Date 1997-11-22
  • ISBN 9780070527263 / 0070527261
  • Weight 0.6 lbs (0.27 kg)
  • Dimensions 8.1 x 5.5 x 0.68 in (20.57 x 13.97 x 1.73 cm)
  • Themes
    • Theometrics: Secular
  • Library of Congress Catalog Number 85-14957
  • Dewey Decimal Code 658.8

About the author

Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.

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Marketing Warfare
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Marketing Warfare

by Ries, Al, Trout, Jack

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ISBN 10 / ISBN 13
9780070527263 / 0070527261
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Marketing Warfare
Stock Photo: Cover May Be Different

Marketing Warfare

by Ries, Al, Trout, Jack

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ISBN 10 / ISBN 13
9780070527263 / 0070527261
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Marketing Warfare
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Marketing Warfare

by Ries, Al, Trout, Jack

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780070527263 / 0070527261
Quantity Available
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Marketing Warfare
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Marketing Warfare

by Ries

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Paperback
ISBN 10 / ISBN 13
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1997. Softcover. Very Good Condition. Text appears clean, but may contain minor marks that we missed. Light Shelf Wear, Looks Very Nice. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0070527261. ISBN/EAN: 9780070527263. Pictures of this item not already displayed here available upon request. Inventory No: 1561059713. . 9780070527263
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Marketing Warfare

Marketing Warfare

by Al Ries; Jack Trout

  • Used
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  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780070527263 / 0070527261
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McGraw-Hill Education, 1997. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Warfare

Marketing Warfare

by Ries, Al; Trout, Jack

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Paperback
ISBN 10 / ISBN 13
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McGraw-Hill Companies, 1997. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Warfare
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Marketing Warfare

by Ries, Al

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ISBN 10 / ISBN 13
9780070527263 / 0070527261
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Marketing Warfare
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Marketing Warfare

by Ries, Al

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  • Paperback
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ISBN 10 / ISBN 13
9780070527263 / 0070527261
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Marketing Warfare
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Marketing Warfare

by Trout, Jack, Ries, Al

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ISBN 10 / ISBN 13
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Marketing Warfare
Stock Photo: Cover May Be Different

Marketing Warfare

by Al Ries; Jack Trout

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  • Paperback
Condition
Used: Good
Binding
Paperback
ISBN 10 / ISBN 13
9780070527263 / 0070527261
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