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Building a Chain of Customers
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Building a Chain of Customers Hardcover - 1990

by Richard J. Schonberger


From the publisher

Building on two previous works, Japanese Manufacturing Techniques and World Class Manufacturing - the latter regarded by the prestigious journal Quality Progress as a milestone in the second Industrial Revolution - Richard Schonberger introduces a new concept. He argues that each of the four main business functions - design, manufacturing, accounting, and marketing - becomes a customer for the other three and that the many links between and within departments form a continuous chain of customers that extends to those who buy the product. Through hundreds of real company examples of the customer chain of action, Dr Schonberger shows how it quickens response rates, increases product quality, lowers costs, adds greater flexibility to change volume and product mix and takes sales away from the laggard competition.

Details

  • Title Building a Chain of Customers
  • Author Richard J. Schonberger
  • Binding Hardcover
  • Edition Book Club (BCE/B
  • Pages 349
  • Volumes 1
  • Language ENG
  • Publisher Free Press, New York
  • Date 1990-04
  • Illustrated Yes
  • ISBN 9780029279915 / 0029279917
  • Weight 1.52 lbs (0.69 kg)
  • Dimensions 9.44 x 6.58 x 1.25 in (23.98 x 16.71 x 3.18 cm)
  • Library of Congress subjects Organizational effectiveness, Industrial management
  • Library of Congress Catalog Number 89077552
  • Dewey Decimal Code 658.8
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Building a Chain of Customers: Linking Business Functions to Create the World Class Company

Building a Chain of Customers: Linking Business Functions to Create the World Class Company

by Schonberger, Richard J.

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Building a Chain of Customers
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Building a Chain of Customers

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Building a Chain of Customers
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Building a Chain of Customers

by Schonberger, Richard J.

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ISBN 10 / ISBN 13
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Building a Chain of Customers: Linking Business Functions to Create World Class Company
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Building a Chain of Customers: Linking Business Functions to Create World Class Company

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Building a Chain of Customers : Linking Business Functions to Create the World Class Company
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Building a Chain of Customers : Linking Business Functions to Create the World Class Company

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Building a Chain of Customers
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Building a Chain of Customers

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Building a Chain of Customers : Linking Business Functions to Create the World Class Company
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Building a Chain of Customers : Linking Business Functions to Create the World Class Company

by Schonberger, Richard J

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Building a Chain of Customers
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Building a Chain of Customers

by Schonberger, Richard J.

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ISBN 10 / ISBN 13
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Building a Chain of Customers
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Building a Chain of Customers

by Richard J. Schonberger

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Building a Chain of Customers: Linking Business Functions to Create the World Class Company
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Building a Chain of Customers: Linking Business Functions to Create the World Class Company

by Schonberger, Richard J

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ISBN 10 / ISBN 13
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New York, N. Y., U. S. A.: Collier MacMillian Co., 1990. Hard Cover. As New. As New. No Jacket Building a business made easy. 349 pages including index.
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