The New Strategic Brand Management
by Jean-Noel, Kapferer
Includes bibliographical references (p. [531]-544) and index
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The New Strategic Brand Management
by Jean-Noel Kapferer
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Uxbridge, Greater London, GBR
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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students. Item Price
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
by Kapferer, Jean-Noël
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Victoria, British Columbia, CAN
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£70.78
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The New Strategic Brand Management – Advanced Insights and Strategic Thinking
by Jean-Noel Kapferer
- Condition
- New
- Published
- 2012
- Binding
- Paperback
- ISBN
- 9780749465155
- Quantity Available
- 1
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Exeter, Devon, GBR
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£62.27
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Kogan Page, 2012. Paperback. New. 5th edition. 512 pages. 9.61x7.44x0.98 inches. Item Price
£62.27
