The Iabc Handbook Of Organizational Communication
by Gillis, Tamara
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types--large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
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The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara Gillis
- Condition
- New
- Binding
- Hardback
- ISBN
- 9780470894064
- Quantity Available
- 1
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Southport, Merseyside, GBR
- Item Price
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£93.55
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Hardback. New. This thoroughly revised and updated edition includes all new case studies and new original chapters. Item Price
£93.55
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)
by Gillis, Tamara [Editor]
- Condition
- Used - Very Good
- Published
- 2006-04-28
- Binding
- Hardcover
- ISBN
- 9780787980801
- Quantity Available
- 1
- Seller
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Stone Mountain, Georgia, USA
- Item Price
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£19.50
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Jossey-Bass, 2006-04-28. Hardcover. Very Good. Nice looking book, has minor edge wear. Item Price
£19.50
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)
by Gillis, Tamara [Editor]
- Condition
- New
- Published
- 2006-04-28
- Binding
- Hardcover
- ISBN
- 9780787980801
- Quantity Available
- 1
- Seller
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San Diego, California, USA
- Item Price
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£70.94
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Description:
Jossey-Bass, 2006-04-28. Hardcover. New. New. In shrink wrap. Looks like an interesting title! Item Price
£70.94
The IABC Handbook of Organizational Communication – A Guide to Internal Communication, Public Relations, Marketing, and Leadership 2e
by Gillis, Tamara
- Condition
- New
- Published
- 2011
- Binding
- Hardcover
- ISBN
- 9780470894064
- Quantity Available
- 1
- Seller
-
Exeter, Devon, GBR
- Item Price
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£100.75
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Description:
Jossey-Bass Inc Pub, 2011. Hardcover. New. 2nd edition. 400 pages. 9.25x7.32x1.58 inches. Item Price
£100.75