The Executive's Guide To Corporate Events and Business Entertaining
by Allen, Judy
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.The EPUB format of this title may not be compatible for use on all handheld devices.
Reviews
Review this book!
Available Copies
The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop ... Nurture Customer Loyalty and Drive Growth
by Allen, Judy
- Condition
- Used:Good
- Edition
- 1
- Published
- 2006-12-22
- Binding
- Hardcover
- ISBN
- 9780470838488
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, USA
- Item Price
-
£33.24
Show Details
Description:
Wiley, 2006-12-22. 1. hardcover. Used:Good. Item Price
£33.24
The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
by Judy Allen
- Condition
- New
- Binding
- Hardback
- ISBN
- 9780470838488
- Quantity Available
- 1
- Seller
-
Southport, Merseyside, GBR
- Item Price
-
£18.69
Show Details
Description:
Hardback. New. Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success. Item Price
£18.69
The Executive's Guide to Corporate Events and Business Entertaining : How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
by Allen, Judy
- Condition
- Used - Good
- ISBN
- 9780470838488
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, USA
- Item Price
-
£5.84
Show Details
Description:
Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages. Item Price
£5.84
The Executive's Guide to Corporate Events and Business Entertaining : How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
by Allen, Judy
- Condition
- Used - Very Good
- ISBN
- 9780470838488
- Quantity Available
- 1
- Seller
-
Dunfermline, Fife, GBR
- Item Price
-
£5.10
Show Details
Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
£5.10
The Executive Guide to Corporate Events & Business Entertaining
by Judy Allen
- Condition
- New
- Published
- pp. xx + 300
- Binding
- Hardback
- ISBN
- 9780470838488
- Quantity Available
- 1
- Seller
-
Woodside, New York, USA
- Item Price
-
£52.68
Show Details
Description:
John Wiley & Sons , pp. xx + 300 . Hardback. New. Item Price
£52.68
The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop ... Nurture Customer Loyalty and Drive Growth
by Allen, Judy
- Condition
- New
- Published
- 2006-12-22
- Binding
- Hardcover
- ISBN
- 9780470838488
- Quantity Available
- 1
- Seller
-
San Diego, California, USA
- Item Price
-
£70.49
Show Details
Description:
Wiley, 2006-12-22. Hardcover. New. New. In shrink wrap. Looks like an interesting title! Item Price
£70.49