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Repetitive Advertising in Newspapers - a Study of Two New Products
by Stewart, John B
- Used
- Hardcover
- first
- Condition
- See description
- Seller
-
Galway, Ireland
Payment Methods Accepted
About This Item
Harvard University, Division Of Research, Graduate School Of Business Administration, 1964. First Edition. Hardback. Fine cloth copy in a near fine, very slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 357 pages; The author addressed himself to one of advertising's most crucial needs: an understanding of the interrelationships of a full range of criteria whereby advertising can be measured...
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Details
- Bookseller
- MW Books Ltd.
(IE)
- Bookseller's Inventory #
- 48247
- Title
- Repetitive Advertising in Newspapers - a Study of Two New Products
- Author
- Stewart, John B
- Format/Binding
- Hardback
- Book Condition
- Used
- Quantity Available
- 1
- Edition
- First Edition
- Binding
- Hardcover
- Publisher
- Harvard University, Division Of Research, Graduate School Of Business Administration
- Date Published
- 1964
Terms of Sale
MW Books Ltd.
Returns accepted within 10 days of receipt if you are unsatisfied with either our description of, or the book itself.
About the Seller
MW Books Ltd.
Biblio member since 2005
Galway
About MW Books Ltd.
MW Books is an academic and antiquarian bookshop with a large stock in core areas such as Early Travel & Exploration, Nineteenth Century Literature, Early Political Economy, Labour and Social History, and Asian and Colonial History. Please don't hesitate to contact us with your questions or comments regarding any item listed.
Glossary
Some terminology that may be used in this description includes:
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...