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Repetitive Advertising in Newspapers - a Study of Two New Products

Repetitive Advertising in Newspapers - a Study of Two New Products

Repetitive Advertising in Newspapers - a Study of Two New Products

Repetitive Advertising in Newspapers - a Study of Two New Products

by Stewart, John B

  • Used
  • Hardcover
  • first
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About This Item

Harvard University, Division Of Research, Graduate School Of Business Administration, 1964. First Edition. Hardback. Fine cloth copy in a near fine, very slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 357 pages; The author addressed himself to one of advertising's most crucial needs: an understanding of the interrelationships of a full range of criteria whereby advertising can be measured...

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Details

Bookseller
MW Books Ltd. IE (IE)
Bookseller's Inventory #
48247
Title
Repetitive Advertising in Newspapers - a Study of Two New Products
Author
Stewart, John B
Format/Binding
Hardback
Book Condition
Used
Quantity Available
1
Edition
First Edition
Binding
Hardcover
Publisher
Harvard University, Division Of Research, Graduate School Of Business Administration
Date Published
1964

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MW Books Ltd.

Returns accepted within 10 days of receipt if you are unsatisfied with either our description of, or the book itself.

About the Seller

MW Books Ltd.

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2005
Galway

About MW Books Ltd.

MW Books is an academic and antiquarian bookshop with a large stock in core areas such as Early Travel & Exploration, Nineteenth Century Literature, Early Political Economy, Labour and Social History, and Asian and Colonial History. Please don't hesitate to contact us with your questions or comments regarding any item listed.

Glossary

Some terminology that may be used in this description includes:

Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.
First Edition
In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
Fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
Cloth
"Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...

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