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Personal Influence: The Part Played by People in the Flow of Mass Communications

Personal Influence: The Part Played by People in the Flow of Mass Communications

Personal Influence: The Part Played by People in the Flow of Mass Communications

Personal Influence: The Part Played by People in the Flow of Mass Communications

by Elihu Katz

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  • Paperback
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New
ISBN 10
1412805074
ISBN 13
9781412805070
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About This Item

Paperback / softback. New. Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9781412805070
Title
Personal Influence: The Part Played by People in the Flow of Mass Communications
Author
Elihu Katz
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
1412805074
ISBN 13
9781412805070
Publisher
Transaction Publishers
Place of Publication
Edison, New Jersey, U.s.a.
This edition first published
October 1, 2005

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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