Personal Influence: The Part Played by People in the Flow of Mass Communications
by Elihu Katz
- New
- Paperback
- Condition
- New
- ISBN 10
- 1412805074
- ISBN 13
- 9781412805070
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
Paperback / softback. New. Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9781412805070
- Title
- Personal Influence: The Part Played by People in the Flow of Mass Communications
- Author
- Elihu Katz
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1412805074
- ISBN 13
- 9781412805070
- Publisher
- Transaction Publishers
- Place of Publication
- Edison, New Jersey, U.s.a.
- This edition first published
- October 1, 2005
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...