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Marketing Management 15th Edition Kotler Keller
by Kotler, Philip; Keller, Kevin
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Seller
-
Tequesta, Florida, United States
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About This Item
Pearson. hardcover. Good. 4x8x10. This Book is in Good condition - EXTERIOR SHOWS NORMAL WEAR FROM TEXTBOOK USE, INTERIOR IS FINE AND CLEAN, DOES NOT INCLUDE ACCESS CARD.All items ship within 24 hours. Packaging is 100% Recyclable. Most items purchased from Charitable organizations. A portion of each sale is also donated to a monthly charity, check your package for this months charity. Reuse-Recycle-Rebook!
Synopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Details
- Bookseller
- Rebooksellers
(US)
- Bookseller's Inventory #
- 2305H-5799A-1507A
- Title
- Marketing Management 15th Edition Kotler Keller
- Author
- Kotler, Philip; Keller, Kevin
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 2
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Publisher
- Pearson
- This edition first published
- 2016
- Size
- 4x8x10
- X weight
- 64 oz
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About the Seller
Rebooksellers
Biblio member since 2013
Tequesta, Florida
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We are a small independent bookseller selling many types of books with a passion for first editions. All of our inventory is purchased from charitable organizations and thanks to your purchases we can continue to support them.
Glossary
Some terminology that may be used in this description includes:
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
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