Contemporary Advertising (Irwin Series in Marketing)-6TH EDITION
by William F. Arens; Editor-Jack J. Whidden
- Used
- as new
- Hardcover
- Condition
- As New
- ISBN 10
- 0256182574
- ISBN 13
- 9780256182576
- Seller
-
WESTBANK, British Columbia, Canada
Payment Methods Accepted
About This Item
A TIGHT, UNMARKED, ATTRACTIVE COPY- 6TH EDITION- " This introductory text presents advertising as it is practiced - as a business, marketing tool, as a creative process, and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzzwords in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing."
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Details
- Bookseller
- MAD HATTER BOOKSTORE (CA)
- Bookseller's Inventory #
- 24087
- Title
- Contemporary Advertising (Irwin Series in Marketing)-6TH EDITION
- Author
- William F. Arens; Editor-Jack J. Whidden
- Book Condition
- New
- Quantity Available
- 1
- Edition
- Sixth
- Binding
- Hardcover
- ISBN 10
- 0256182574
- ISBN 13
- 9780256182576
- Publisher
- Richard D Irwin
- Place of Publication
- Chicago/ Bogota
- Date Published
- 1996
- Size
- 4 t
Terms of Sale
MAD HATTER BOOKSTORE
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
MAD HATTER BOOKSTORE
Biblio member since 2019
WESTBANK, British Columbia
About MAD HATTER BOOKSTORE
Established 1983. All genres of used books.
Glossary
Some terminology that may be used in this description includes:
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.