Branding

Paperback / softback. New. Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. This title provides examples from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, David Aaker, Philip Kotler, and more.

Capstone. Paperback. New. New. In shrink wrap. Looks like an interesting title!

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.