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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Silverstein, Michael J.; Fiske, Neil; Butman, John

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Good
ISBN 10
1591840708
ISBN 13
9781591840701
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Portfolio. Illustrated. Good. Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

Synopsis

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.

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Details

Bookseller
BooksRun US (US)
Bookseller's Inventory #
1591840708-11-1
Title
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Author
Silverstein, Michael J.; Fiske, Neil; Butman, John
Book Condition
Used - Good
Quantity Available
1
Edition
Illustrated
Binding
Paperback
ISBN 10
1591840708
ISBN 13
9781591840701
Publisher
Portfolio
This edition first published
2008-04

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About the Seller

BooksRun

Seller rating:
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Philadelphia, Pennsylvania

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