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The Ten Commandments for Business Failure
by Keough, Donald R
- Used
- Condition
- Used - Good
- ISBN 10
- 1591844134
- ISBN 13
- 9781591844136
- Seller
-
Mishawaka, Indiana, United States
Payment Methods Accepted
About This Item
Penguin Publishing Group. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Synopsis
Don Keough —a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker. Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow. This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future. As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
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Details
- Bookseller
- Better World Books
(US)
- Bookseller's Inventory #
- 8207407-6
- Title
- The Ten Commandments for Business Failure
- Author
- Keough, Donald R
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1591844134
- ISBN 13
- 9781591844136
- Publisher
- Penguin Publishing Group
- This edition first published
- 2011-06-28
Terms of Sale
Better World Books
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About the Seller
Better World Books
Biblio member since 2005
Mishawaka, Indiana
About Better World Books
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