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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

by Battelle, John

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  • Paperback
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ISBN 10
1591841410
ISBN 13
9781591841418
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Paperback. Acceptable.

Synopsis

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture• The Wall Street Journal and BusinessWeek Bestseller• Finalist for the Goldman Sachs/FT Business Book of the Year AwardWhat does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.But The Search offers much more than the inside story of Google's triumph. It's a big- picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR006569619
Title
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author
Battelle, John
Format/Binding
Paperback
Book Condition
Used - Acceptable
Quantity Available
1
ISBN 10
1591841410
ISBN 13
9781591841418
Publisher
Portfolio Trade
Place of Publication
New York, New York, U.s.a.
This edition first published
October 3, 2006

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GORING BY SEA, West Sussex

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