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Purple Cow, New Edition: Transform Your Business by Being Remarkable
by Godin, Seth
- New
- Condition
- New
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Seller
-
Victoria, British Columbia, Canada
4 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Portfolio. New. Special order direct from the distributor
Synopsis
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow , Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Details
- Bookseller
- Russell Books Ltd
(CA)
- Bookseller's Inventory #
- ING9781591843177
- Title
- Purple Cow, New Edition: Transform Your Business by Being Remarkable
- Author
- Godin, Seth
- Book Condition
- New
- Quantity Available
- 4
- Binding
- Hardback
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Publisher
- Portfolio
- Place of Publication
- Ny Usa
- This edition first published
- 2009-11-12
Terms of Sale
Russell Books Ltd
For further information - (250) 361-4447 (GST applied to all Canadian orders). Shipping prices are based on books weighing 2.2 LB, or 1 KG. Canadian and U.S. orders sent with Automated Package Tracking and delivery confirmation, where available. If your book order is heavy or over-sized, we may contact you regarding any extra shipping costs.
About the Seller
Russell Books Ltd
Biblio member since 2006
Victoria, British Columbia
About Russell Books Ltd
Family owned and operated since 1961. Located in Downtown Victoria selling new, used, and remainder titles in all categories. We also have an extensive selection of Journals, cards and calendars.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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