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Purple Cow, New Edition: Transform Your Business by Being Remarkable
by Seth Godin
- Used
- Hardcover
- Condition
- Used - Good/Good
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Seller
-
Youngtown, Arizona, United States
Payment Methods Accepted
About This Item
Portfolio, November 2009. Hardcover. Used - Good/Good. Some shelf wear on the dust jacket.
Synopsis
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow , Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Details
- Bookseller
- R Bookmark
(US)
- Bookseller's Inventory #
- 152995
- Title
- Purple Cow, New Edition: Transform Your Business by Being Remarkable
- Author
- Seth Godin
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Jacket Condition
- Good
- Quantity Available
- 1
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Publisher
- Portfolio
- Place of Publication
- Ny Usa
- Date Published
- November 2009
- Pages
- 224
Terms of Sale
R Bookmark
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
R Bookmark
Biblio member since 2017
Youngtown, Arizona
About R Bookmark
R Bookmark Has a Retail store with over 100,000 books both, current ,out-of-print, rare, Collectible and readers.We consider our customers are the most important asset the company has..
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
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