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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
by Godin, Seth
- Used
- Hardcover
- Condition
- Used - Very Good
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Seller
-
Minneapolis, Minnesota, United States
Payment Methods Accepted
About This Item
Portfolio Hardcover. Used - Very Good. May have light to moderate shelf wear and/or a remainder mark. Complete. Clean pages.
Synopsis
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow , Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Details
- Bookseller
- Magers and Quinn Booksellers
(US)
- Bookseller's Inventory #
- 871321
- Title
- Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
- Author
- Godin, Seth
- Book Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Publisher
- Portfolio Hardcover
- Place of Publication
- Ny Usa
- This edition first published
- 2009-11-12
Terms of Sale
Magers and Quinn Booksellers
Please contact us immediately if you are unsatisfied with your order. Returns accepted within 3 weeks of delivery. All returns must include original packing slip.
About the Seller
Magers and Quinn Booksellers
Biblio member since 2006
Minneapolis, Minnesota
About Magers and Quinn Booksellers
Magers and Quinn Booksellers is the Twin Cities' largest independent book store. We sell new, used, rare, and out-of-print books.
Glossary
Some terminology that may be used in this description includes:
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
- Remainder Mark
- Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...
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