The Personalization of the Museum Visit (Routledge Research in Museum Studies) by Rodney, Seph - 2020-12-17

New. The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed "clients", with the agency to make meaning for themselves. The book then considers how this change has come about, examining factors such as the onset of a new museology, an experience economy, and a marketing revolution. Drawing on extensive research undertaken at Britain's Tate Modern, the book examines a range of issues, including visitor engagement, curatorial practice, and museum management. A visit experience that is customizable to the individual visitor, in which curators and marketers work together with visitor-clients to create an experience of personalized meaning, is, Rodney argues, rising in prevalence in the art museum field, but it is also being… Read More

Taylor & Francis, 2020. Paperback. New. 166 pages. 9.00x6.00x0.50 inches.

Paperback / softback. New.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Taylor & Francis, 2020. Paperback. New. 166 pages. 9.00x6.00x0.50 inches.