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One Click: Jeff Bezos and the Rise of Amazon.com (Library Edition)

One Click: Jeff Bezos and the Rise of Amazon.com (Library Edition)

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Audiobook

One Click: Jeff Bezos and the Rise of Amazon.com (Library Edition)

by Richard L. Brandt

  • Used
  • Very Good
Condition
Very Good
ISBN 10
1455126721
ISBN 13
9781455126729
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About This Item

UNITED STATES: Blackstone Audio, Inc., 2011 Audio Book. Very Good. AUDIO CD. 5 BRAND NEW AUDIO CDS COLLECTOR LIBRARY EDITION in the clamshell case. NEW IN THE SHRINK WRAP. Just a bit of shelf wear with publisher remainder mark. Enjoy this GIFT QUALITY AUDIO CD performance for your home and library..

Synopsis

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

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Details

Seller
The Yard Sale Store US (US)
Seller's Inventory #
11202018739
Title
One Click: Jeff Bezos and the Rise of Amazon.com (Library Edition)
Author
Richard L. Brandt
Book Condition
Used - Very Good
Binding
Unknown
ISBN 10
1455126721
ISBN 13
9781455126729
Publisher
Blackstone Audio, Inc.
Place of Publication
UNITED STATES
Date Published
2011
Keywords
CD COLLECTOR LIBRARY EDITION

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About the Seller

The Yard Sale Store

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Glossary

Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
Remainder Mark
Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...
Shelf Wear
Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
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