Non-Obvious 2016 Edition: How To Think Different, Curate Ideas & Predict Th e Future

Ideapress Publishing, 2016. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Get the 2018 Updated Edition of This Book! #1 Amazon Best Seller - ALL BUSINESS (2015 Edition) #1 Marketing, #1 Entrepreneurship, #1 Market Research and more! TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) Wall Street Journal Best Seller (2015 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary's Book Club at CES (2017 Edition) How does the dramatic decline of golf explain the boom in sales of music on vinyl? What can the world's most exclusive restaurants teach you about the future of consumption? What cultural trend unites a transgender six year o ld, a Somali supermodel, and a Canadian Prime Minister? The answers to these questions may not be all that obvious. And that's exac tly the point. Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend cur ation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the futur e for themselves. In this sixth edition, discover how to use the power of non-obvious thinkin g to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club cha rging audiences per laugh may forecast the future of consumption or how a w ave of tech firms hiring yogis and offering classes in mindfulness may chan ge the overall culture of business. Trends featured in t.