The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by Scott, David Meerman
- Used
- Condition
- Used - Good
- ISBN 10
- 0470379286
- ISBN 13
- 9780470379288
- Seller
-
Frederick, Maryland, United States
Payment Methods Accepted
About This Item
Synopsis
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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Details
- Bookseller
- Wonder Book (US)
- Bookseller's Inventory #
- V18G-00066
- Title
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
- Author
- Scott, David Meerman
- Book Condition
- Used - Good
- Binding
- Unknown
- ISBN 10
- 0470379286
- ISBN 13
- 9780470379288
- Publisher
- Wiley
- This edition first published
- 2008-11
Terms of Sale
Wonder Book
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.