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New Products Management

New Products Management

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New Products Management

by Crawford, C. Merle

  • Used
  • Hardcover
Condition
Used: Good
ISBN 10
007802904X
ISBN 13
9780078029042
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About This Item

McGraw-Hill Education, 2014-03-17. 11. hardcover. Used: Good.

Synopsis

New Products Management, 9/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG007802904X
Title
New Products Management
Author
Crawford, C. Merle
Format/Binding
Hardcover
Book Condition
Used: Good
Quantity Available
1
Edition
11
ISBN 10
007802904X
ISBN 13
9780078029042
Publisher
McGraw-Hill Education
Date Published
2014-03-17

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Ergodebooks

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HOUSTON, Texas

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