New Products Management
by Crawford, C. Merle
- Used
- Hardcover
- Condition
- Used: Good
- ISBN 10
- 007802904X
- ISBN 13
- 9780078029042
- Seller
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HOUSTON, Texas, United States
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About This Item
McGraw-Hill Education, 2014-03-17. 11. hardcover. Used: Good.
Synopsis
New Products Management, 9/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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Details
- Bookseller
- Ergodebooks (US)
- Bookseller's Inventory #
- SONG007802904X
- Title
- New Products Management
- Author
- Crawford, C. Merle
- Format/Binding
- Hardcover
- Book Condition
- Used: Good
- Quantity Available
- 1
- Edition
- 11
- ISBN 10
- 007802904X
- ISBN 13
- 9780078029042
- Publisher
- McGraw-Hill Education
- Date Published
- 2014-03-17
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Ergodebooks
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HOUSTON, Texas
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