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A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
by Scott Bedbury; Stephen Fenichell
- Used
- Hardcover
- Condition
- Like New
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Seller
-
Seattle, Washington, United States
3 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Details
- Bookseller
- ThriftBooks
(US)
- Bookseller's Inventory #
- G0670030767I2N00
- Title
- A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
- Author
- Scott Bedbury; Stephen Fenichell
- Format/Binding
- Hardcover
- Book Condition
- New
- Quantity Available
- 3
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Publisher
- Penguin Publishing Group
- Place of Publication
- New York, New York, U.s.a.
- Date Published
- 2002
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ThriftBooks
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