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MARKETING THAT WORKS: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

MARKETING THAT WORKS: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

MARKETING THAT WORKS: How Entrepreneurial Marketing Can Add Sustainable Value to
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MARKETING THAT WORKS: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Lodish, Leonard M.; Morgan, Howard L.; Archambeau, Shellye

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  • Hardcover
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ISBN 10
0132390752
ISBN 13
9780132390750
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About This Item

Wharton School Publishing 2007. Octavo, hardcover, fine in near fine green pictorial dj. Introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, these techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, and their exclusive new survey of the Inc. 500's fastest-growing companies. 318 pp. including index.

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Details

Bookseller
bookwitch US (US)
Bookseller's Inventory #
51880
Title
MARKETING THAT WORKS: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Author
Lodish, Leonard M.; Morgan, Howard L.; Archambeau, Shellye
Book Condition
Used
Quantity Available
1
Binding
Hardcover
ISBN 10
0132390752
ISBN 13
9780132390750
Publisher
Wharton School Publishing 2007
Place of Publication
Old Tappan, New Jersey, U.s.a.
This edition first published
March 21, 2007

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bookwitch

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About the Seller

bookwitch

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Concord, California

About bookwitch

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Glossary

Some terminology that may be used in this description includes:

Octavo
Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...
Fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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