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MARKETING THAT WORKS: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
by Lodish, Leonard M.; Morgan, Howard L.; Archambeau, Shellye
- Used
- Hardcover
- Condition
- See description
- ISBN 10
- 0132390752
- ISBN 13
- 9780132390750
- Seller
-
Concord, California, United States
Payment Methods Accepted
About This Item
Wharton School Publishing 2007. Octavo, hardcover, fine in near fine green pictorial dj. Introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, these techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, and their exclusive new survey of the Inc. 500's fastest-growing companies. 318 pp. including index.
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Details
- Bookseller
- bookwitch (US)
- Bookseller's Inventory #
- 51880
- Title
- MARKETING THAT WORKS: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
- Author
- Lodish, Leonard M.; Morgan, Howard L.; Archambeau, Shellye
- Book Condition
- Used
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0132390752
- ISBN 13
- 9780132390750
- Publisher
- Wharton School Publishing 2007
- Place of Publication
- Old Tappan, New Jersey, U.s.a.
- This edition first published
- March 21, 2007
Terms of Sale
bookwitch
All books guaranteed for 30 days. Full refund if not entirely happy with product. There may be $5 re-stocking fee to be determined by me.
About the Seller
bookwitch
Biblio member since 2006
Concord, California
About bookwitch
Many rare and out of print books. Specialties cookbooks, childrens books, trading, textbooks, art, car repair, religion, signed books; over 30,000 books.
Glossary
Some terminology that may be used in this description includes:
- Octavo
- Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...