Marketing theory
by Baker, Michael J. [red.]
- Used
- Paperback
- Condition
- See description
- ISBN 10
- 1473904013
- ISBN 13
- 9781473904019
- Seller
-
Umea, Sweden
Payment Methods Accepted
About This Item
Trade Paperback. Publisher: Sage publications inc | | Trade Paperback | 519 p. ; ill. | This book is brand new. | Language: Engelska --- Information regarding the book: Lecturers/Instructors - Request a free digital inspection copy hereUniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules. | We have this book in our store house - please allow for a couple of extra days for delivery.
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Details
- Bookseller
- h:strom - Text & Kultur AB / Antikvariat & Bokhandel (SE)
- Bookseller's Inventory #
- BIB-51952410
- Title
- Marketing theory
- Author
- Baker, Michael J. [red.]
- Format/Binding
- Trade Paperback
- Book Condition
- Used
- Binding
- Paperback
- ISBN 10
- 1473904013
- ISBN 13
- 9781473904019
- Publisher
- Sage Publications Ltd
- This edition first published
- 2016
- Keywords
- Marknadsföring
Terms of Sale
h:strom - Text & Kultur AB / Antikvariat & Bokhandel
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
h:strom - Text & Kultur AB / Antikvariat & Bokhandel
Biblio member since 2009
Umea
About h:strom - Text & Kultur AB / Antikvariat & Bokhandel
Antiquarian bookstore with focus on fiction and the humanities. We also sell new books.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...