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Marketing the Moon : The Selling of the Apollo Lunar Program
by Scott, David Meerman & Jurek, Richard
- Used
- Signed
- first
- Condition
- Very Nice Copy
- Seller
-
MELBOURNE, Victoria, Australia
Payment Methods Accepted
About This Item
Cambridge (Mass): MIT Press, 2014. 1st edition. Very Nice Copy. quarto. dust jacket 130pp., colour & b/w plates, text ills., bibliog., Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the ÒTomorrowlandÓ segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering Òbrand journalism.Ó Authors describe sophisticated efforts by NASA and its many contractors to market the facts about space travel; through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features rather than push an agenda. Astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program.
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Details
- Bookseller
- Andrew Barnes Booksellers
(AU)
- Bookseller's Inventory #
- 91049
- Title
- Marketing the Moon : The Selling of the Apollo Lunar Program
- Author
- Scott, David Meerman & Jurek, Richard
- Book Condition
- Used - Very Nice Copy
- Edition
- 1st edition
- Publisher
- MIT Press
- Place of Publication
- Cambridge (Mass)
- Date Published
- 2014
- Size
- quarto
- Bookseller catalogs
- Space Exploration;
Terms of Sale
Andrew Barnes Booksellers
BOOKS MAY BE RETURNED FOR ANY REASON. POSTAGE REFUNDED IF IN THE VIEW OF BIBLIO BOOK WAS INACCURATELY DESCRIBED
About the Seller
Andrew Barnes Booksellers
Biblio member since 2006
MELBOURNE, Victoria
About Andrew Barnes Booksellers
We are a general, Internet only bookseller with 25 years experience, specialising in Military & Russian material. We have operated on-line for 9 years
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