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Marketing the Moon : The Selling of the Apollo Lunar Program

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Marketing the Moon : The Selling of the Apollo Lunar Program

by Scott, David Meerman & Jurek, Richard

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About This Item

Cambridge (Mass): MIT Press, 2014. 1st edition. Very Nice Copy. quarto. dust jacket 130pp., colour & b/w plates, text ills., bibliog., Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the ÒTomorrowlandÓ segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering Òbrand journalism.Ó Authors describe sophisticated efforts by NASA and its many contractors to market the facts about space travel; through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features rather than push an agenda. Astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program.

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Details

Bookseller
Andrew Barnes Booksellers AU (AU)
Bookseller's Inventory #
91049
Title
Marketing the Moon : The Selling of the Apollo Lunar Program
Author
Scott, David Meerman & Jurek, Richard
Book Condition
Used - Very Nice Copy
Edition
1st edition
Publisher
MIT Press
Place of Publication
Cambridge (Mass)
Date Published
2014
Size
quarto
Bookseller catalogs
Space Exploration;

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About the Seller

Andrew Barnes Booksellers

Seller rating:
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MELBOURNE, Victoria

About Andrew Barnes Booksellers

We are a general, Internet only bookseller with 25 years experience, specialising in Military & Russian material. We have operated on-line for 9 years

Glossary

Some terminology that may be used in this description includes:

Quarto
The term quarto is used to describe a page or book size. A printed sheet is made with four pages of text on each side, and the...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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