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Marketing Management
by Kotler, Philip; Keller, Kevin
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Seller
-
Franklin Lakes, New Jersey, United States
2 Copies Available from This Seller
(You can add more at checkout.)
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About This Item
Pearson, 2014-12-30. Hardcover. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
Synopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Details
- Bookseller
- SGS Trading Inc
(US)
- Bookseller's Inventory #
- SKU0188577
- Title
- Marketing Management
- Author
- Kotler, Philip; Keller, Kevin
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 2
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Publisher
- Pearson
- Date Published
- 2014-12-30
- X weight
- 64 oz
Terms of Sale
SGS Trading Inc
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
SGS Trading Inc
Biblio member since 2009
Franklin Lakes, New Jersey
About SGS Trading Inc
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