The Long Tail : Why the Future of Business Is Selling Less of More
by Chris Anderson
- Used
- Very Good
- Paperback
- Condition
- Very Good
- ISBN 10
- 1401309666
- ISBN 13
- 9781401309664
- Seller
-
Seattle, Washington, United States
3 Copies Available from This Seller
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About This Item
Synopsis
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G1401309666I4N00
- Title
- The Long Tail : Why the Future of Business Is Selling Less of More
- Author
- Chris Anderson
- Format/Binding
- Paperback
- Book Condition
- Used - Very Good
- Quantity Available
- 3
- ISBN 10
- 1401309666
- ISBN 13
- 9781401309664
- Publisher
- Hachette Books
- Place of Publication
- New York
- Date Published
- 2008
Terms of Sale
ThriftBooks
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- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...