Lincoln [1929 L Series dealership showroom photo album featuring 21 large photographs of the famed Ford luxury model at the twilight of the Roaring 20’s].

[Detroit, MI & Cleveland, OH: Lincoln Motor Car, Division of Ford Motor Co., 1929]. Oblong Folio. 14.5 x 10.25 in. With 21 silver gelatin photographs on thick photo stock, sized 9.75 x 11.5 in., text w/in negative at lower blank margin, a few w/ pen annotations, all mounted on white linen hinges at gutter margin (minor curving, and bowing to fore-edge. Factory limp padded calf post-binder, gray silk moire pastedowns, brass screw-posts at gutter margin, black enamel & nickel badge mounted on front cover, rounded corners (some chipping, edgewear, minor chipping to spine, fraying to pastedowns), still a VG exemplar from the library of Donald Garrett Small (1889-1973), who served in World War I, and then was very successful auto salesman and sales manager with Oakland, Lincoln, and Ford Motor Companies until after World War II, w/ discrete embossed stamp at upper corners, handwritten manuscript note on verso of last photo. First edition of this extraordinary dealership showroom album for the iconic 1929 Lincoln L Motor Cars, considered to be one of the most elegant of the automobiles of the 1920’s. The Lincoln Motor marque was the flagship badge of the Ford Motor Car Co., and largely overseen by Edsel Ford, whose talent for design, replaced the original Leland models with modern & elegant coach builder designs, featuring dark glass version interiors, twin windshield wipers, laminated windshields, a 384.8 cubic-inch engine, rubber engine mounts, and four wheel braking. The 1929 Lincoln featured 24 different catalogued bodies, with twelve from Lincoln including those such as deluxe Sport touring models to closed sedans, as well as specialized models from such custom coachbuilders as Dietrich, Judkins, LeBarton, Locke, Brunn, Willoughby, and Waterhouse. The models depicted in these photos include the Sport Touring Type 177, Sport Phaeton Type 176B, Club Roadster Type 165, the 5-Passenger Coupe Type 170, Judkins Berline Three Window Type 1720, All Weather Brougham by Brunn, All Weather Cabriolet by LeBaron, and the stunning Convertible Coupe by Dietrich Type 181 parked in front of a stately Southern California Spanish-style home. Very subtle changes were introduced between years until the 1930 model year, and in 1931, Ford Model K with a refined V8 and 120 horsepower replaced the Model L. No copies in Worldcat; See: Frank Rose, Lincoln Model L Production Information 1921-1939, Lincoln Owners Club (2012).