International Business: The New Realities
by Cavusgil, S. Tamer
- Used
- Very Good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0136090982
- ISBN 13
- 9780136090984
- Seller
-
Nashua, New Hampshire, United States
Payment Methods Accepted
About This Item
Synopsis
For courses in Business.International Business: A Millennial ApproachInternational Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.
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Details
- Bookseller
- The Book Cellar (US)
- Bookseller's Inventory #
- 10791014
- Title
- International Business: The New Realities
- Author
- Cavusgil, S. Tamer
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0136090982
- ISBN 13
- 9780136090984
- Publisher
- Prentice Hall
- This edition first published
- 2011-01
- Size
- 9x1x11
- X weight
- 52 oz