Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
by Feig, Barry; Moss, Joan-Marie
- Used
- Paperback
- Condition
- Very good +
- ISBN 10
- 1520468261
- ISBN 13
- 9781520468266
- Seller
-
Carrollton, Georgia, United States
Payment Methods Accepted
About This Item
Albuquerque: Barry Feig's Center for Product Success, 2017. Paperback. Very good +. Paperback. 9" X 6". iii, 262pp. Very mild shelf wear to covers, corners, and edges of pictorial paper wraps. Pages are clean and unmarked. Binding is sound.
ABOUT THIS BOOK:
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.(Publisher).
ABOUT THIS BOOK:
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.(Publisher).
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Details
- Bookseller
- Underground Books, ABAA (US)
- Bookseller's Inventory #
- 12470
- Title
- Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
- Author
- Feig, Barry; Moss, Joan-Marie
- Format/Binding
- Paperback
- Book Condition
- Used - Very good +
- Quantity Available
- 1
- ISBN 10
- 1520468261
- ISBN 13
- 9781520468266
- Publisher
- Barry Feig's Center for Product Success
- Place of Publication
- Albuquerque
- Date Published
- 2017
Terms of Sale
Underground Books, ABAA
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Underground Books, ABAA
Biblio member since 2009
Carrollton, Georgia
About Underground Books, ABAA
Underground Books is an online rare and antiquarian bookshop as well as a brick and mortar general bookstore of the same name in downtown Carrollton, Georgia. Sister store Hills & Hamlets Bookshop is located in the nearby planned eco-community of Serenbe.
Co-owners Josh Niesse and Megan Bell met in 2011, just 10 days or so after Josh opened the doors of Underground Books, literally underground, several steps below street level in a 100-year-old basement in our historic downtown. Megan, an English student at the University of West Georgia, walked in, fell down the rabbit hole, and never left! Reader, we married in May of 2014, under the book arch that now resides at the bookshop. We are both proud alumni of the Colorado Antiquarian Book Seminar (CABS), and Megan additionally of Rare Book School at the University of Virginia and of the ABAA Women's Initiative Mentorship Program.
We have two open bookshops that carry new, used, bargain, rare, and antiquarian books, as well as our online office, impossible without our incredible team of booksellers, including two fellow CABS graduates, Miranda McMillan and Suzanne Carnes.
Like many booksellers with open brick-and-mortar stores, we are passionate generalists, but our specialties are in decorative publisher's cloth bindings; fairy tales, folklore, and mythology; popular science and natural history; the occult; and fine press books.
Co-owners Josh Niesse and Megan Bell met in 2011, just 10 days or so after Josh opened the doors of Underground Books, literally underground, several steps below street level in a 100-year-old basement in our historic downtown. Megan, an English student at the University of West Georgia, walked in, fell down the rabbit hole, and never left! Reader, we married in May of 2014, under the book arch that now resides at the bookshop. We are both proud alumni of the Colorado Antiquarian Book Seminar (CABS), and Megan additionally of Rare Book School at the University of Virginia and of the ABAA Women's Initiative Mentorship Program.
We have two open bookshops that carry new, used, bargain, rare, and antiquarian books, as well as our online office, impossible without our incredible team of booksellers, including two fellow CABS graduates, Miranda McMillan and Suzanne Carnes.
Like many booksellers with open brick-and-mortar stores, we are passionate generalists, but our specialties are in decorative publisher's cloth bindings; fairy tales, folklore, and mythology; popular science and natural history; the occult; and fine press books.
Glossary
Some terminology that may be used in this description includes:
- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...