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Everyone's a Critic: Winning Customers in a Review-Driven World

Everyone's a Critic: Winning Customers in a Review-Driven World

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Everyone's a Critic: Winning Customers in a Review-Driven World

by Tancer, Bill

  • Used
  • Hardcover
Condition
Used - Very Good
ISBN 10
1591846382
ISBN 13
9781591846383
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Mansfield, Massachusetts, United States
Item Price
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About This Item

Portfolio. Used - Very Good. Good shape with typical wear. Has a remainder mark. Hardcover Used - Very Good Ships fast! 2014

Synopsis

How businesses can harness the power of online consumer reviews More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace. But some savvy businesses have figured out how to navigate—and even profit from—the new world of ubiquitous customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, revealing how sites like Yelp, TripAdvisor, and many others are changing the way we interact. Readers learn, for instance, why one Los Angeles barber decided to advertise his one-star Yelp reviews; what's behind the highest-rated locksmith service in New York City; and how one scrappy hotel figured out how to become the highest rated in London. Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them.

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Details

Bookseller
Keyes Consulting US (US)
Bookseller's Inventory #
ND-248605
Title
Everyone's a Critic: Winning Customers in a Review-Driven World
Author
Tancer, Bill
Book Condition
Used - Very Good
Binding
Hardcover
ISBN 10
1591846382
ISBN 13
9781591846383
Publisher
Portfolio
This edition first published
2014-07-31

Terms of Sale

Keyes Consulting

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Keyes Consulting

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2017
Mansfield, Massachusetts

About Keyes Consulting

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Glossary

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Remainder Mark
Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...
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