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The Emotional Shopper: Assessing the Effectiveness of Retail Therapy

The Emotional Shopper: Assessing the Effectiveness of Retail Therapy

The Emotional Shopper: Assessing the Effectiveness of Retail Therapy

The Emotional Shopper: Assessing the Effectiveness of Retail Therapy

by Leonard Lee

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  • Paperback
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New
ISBN 10
1601989148
ISBN 13
9781601989147
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About This Item

Paperback. New. To what extent does retail therapy really work? This book seeks to address this question by adopting a tripartie approach: motivational (the goals and motives that consumers have for shopping); behavioral (the activities that consumers engage in during the shopping process); and emotional (the feelings that consumers experience while shopping).

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9781601989147
Title
The Emotional Shopper: Assessing the Effectiveness of Retail Therapy
Author
Leonard Lee
Format/Binding
Paperback
Book Condition
New
Quantity Available
10
ISBN 10
1601989148
ISBN 13
9781601989147
Publisher
Now Publishers Inc
This edition first published
2015-05

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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