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Contagious: How to Build Word of Mouth in the Digital Age
by Berger, Jonah
- Used
- Paperback
- Condition
- Used - Acceptable
- ISBN 10
- 1471111709
- ISBN 13
- 9781471111709
- Seller
-
Eugene , Oregon, United States
Payment Methods Accepted
About This Item
Simon & Schuster. Used - Acceptable. Paperback The item is fairly worn but still readable. Signs of wear include aesthetic issues such as scratches, worn covers, damaged binding. The item may have identifying markings on it or show other signs of previous use. May have page creases, creased spine, bent cover or markings inside. Packed with care, shipped promptly.
Synopsis
New York Times bestseller W hat makes things popular? If you said advertising, think again. People donâÈçt listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. HeâÈçs studied why New York Times articles make the paperâÈçs own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If youâÈçve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spreadâÈ'for designing messages, advertisements, and information that people will share. Whether youâÈçre a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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Details
- Bookseller
- St. Vinnie's Charitable Books
(US)
- Bookseller's Inventory #
- B-03-2963
- Title
- Contagious: How to Build Word of Mouth in the Digital Age
- Author
- Berger, Jonah
- Book Condition
- Used - Acceptable
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1471111709
- ISBN 13
- 9781471111709
- Publisher
- Simon & Schuster
- This edition first published
- 2014-01
Terms of Sale
St. Vinnie's Charitable Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
St. Vinnie's Charitable Books
Biblio member since 2020
Eugene , Oregon
About St. Vinnie's Charitable Books
St. Vincent de Paul Society of Lane County is a 501c3 charity based in Eugene Oregon. We serve at risk, homeless and low income populations in communities throughout Oregon. 100% of your purchase goes directly to help serve people in need by supporting our emergency homeless services, low income housing, or services for veterans, the elderly, and many other specialty programs helping those who need it most. We appreciate your business.
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- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
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