Competition versus Predation in Aviation Markets

Aldershot Hampshire: Ashgate Publishing Limited, 2007 Reprinted 2007. Ashgate Publishing Limited, Aldershot Hampshire. 8vo., 346 pp. Book and dust jacket are in very good condition. The book was formerly owned by a university chair and has a corresponding invalidated stamp on the copyright page. "A Survey of Experience in North America, Europe and Australia. Prior to liberalization, there was little scope for predatory behaviour in the aviation market. However, following deregulation, new entrants sought to compete with entrenched incumbents. Low-cost carriers (LCCs) gained significant market share, which in turn provoked many different kind of defensive response. Having put presurre on established carriers, low-cost airlines are themselves feeling the pressure of competition from new operators. While it is normal and natural for airlines to react to competition - modifying their services, the ways in which they offer them and their prices - when does aggressive commercial behaviour go too far and become predation? This book considers what exactly is meant be 'predation' in the aviation environment, and explores the strategies LCCs adopt in order to gain market share, as well as the strategies of the established airlines in response to competition from new entrants to the market. It also adresses the key question of what competition policy should do to ensure intensive competition. 'Competition versus Predation in Aviation Markets' brings together contributions from around the world, from airlines, government agencies, leading academics and consultants, providing a wealth of perspectives on a business practice crucial to airline survival." (from the frontflap of the dustjacket).