Brand New Justice: How Branding Places and Products Can Help the Developing World, Revised Edition by Anholt, Simon

Routledge, 2005. Paperback. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Routledge. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Paperback. Very Good.

Routledge. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Elsevier, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780750666008

Elsevier, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780750666008

Paperback. Good.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

New. Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long… Read More

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Applying his observations on economic history and the development and impact of global marketing, the author presents a cogent plan for developing nations to benefit from globalization. He shows that they can cross the divide and gradua