Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
by Haig, Matt
- Used
- Paperback
- Condition
- Used; Very Good
- ISBN 10
- 0749444339
- ISBN 13
- 9780749444334
- Seller
-
Milton Keynes , Buckinghamshire, United Kingdom
3 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.
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Details
- Bookseller
- Brit Books Ltd (GB)
- Bookseller's Inventory #
- 2290820
- Title
- Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
- Author
- Haig, Matt
- Format/Binding
- Paperback
- Book Condition
- Used; Very Good
- Quantity Available
- 3
- Edition
- New Ed
- ISBN 10
- 0749444339
- ISBN 13
- 9780749444334
- Publisher
- Kogan page
- Place of Publication
- London
- This edition first published
- October 1, 2005
Terms of Sale
Brit Books Ltd
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Please contact us on customercare@britbooks.co.uk if you have queries regarding your order.
About the Seller
Brit Books Ltd
About Brit Books Ltd
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...