Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
by Haig, Matt
- Used
- Condition
- Used - Good
- ISBN 10
- 0749444339
- ISBN 13
- 9780749444334
- Seller
-
Waltham Abbey, Essex, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.
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Details
- Seller
- Phatpocket Limited (GB)
- Seller's Inventory #
- Z1-C-018-02488
- Title
- Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
- Author
- Haig, Matt
- Book Condition
- Used - Good
- Binding
- Paperback
- ISBN 10
- 0749444339
- ISBN 13
- 9780749444334
- Publisher
- Kogan Page Business Books
- Place of Publication
- London
- This edition first published
- October 1, 2005
Terms of Sale
Phatpocket Limited
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