The Art of Selling Movies by McElwee, John

Goodknight Books, 2017. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

UsedLikeNew. Never used! Light wear to corners/edges from shelving.

New. Brand new!

Pittsburgh: Pennsylvania, 2017. hardcover. fine/fine. Illustrated profusely in color and black and white. 286 pages. 4to, black boards, d.w. Pittsburgh: Pennsylvania, (2017). A fine copy in a fine dust wrapper.<br/> <br/>

Pittsburgh PA: GoodKnight Books, 2017. 1st. Hardcover. Very Good/Very Good. Hardcover in a bright, unclipped dust jacket. The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons. Record # 379562

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Pittsburgh PA: GoodKnight Books, 2017. 1st. Hardcover. Very Good/Very Good. Hardcover in a bright, unclipped dust jacket. The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons. Record # 372023