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Alliance Brand: Fulfilling the Promise of Partnering

Alliance Brand: Fulfilling the Promise of Partnering

Alliance Brand: Fulfilling the Promise of Partnering
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Alliance Brand: Fulfilling the Promise of Partnering

by Darby, Mark

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  • Hardcover
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New
ISBN 10
0470032189
ISBN 13
9780470032183
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About This Item

John Wiley & Sons Inc, 2006. Hardcover. New. 1st edition. 408 pages. 9.25x6.25x1.00 inches.

Synopsis

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how to apply it in your organisation.Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets.That's a compelling return on investment. That's an Alliance Brand.

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Details

Bookseller
Revaluation Books GB (GB)
Bookseller's Inventory #
x-0470032189
Title
Alliance Brand: Fulfilling the Promise of Partnering
Author
Darby, Mark
Format/Binding
Hardcover
Book Condition
New
Quantity Available
2
ISBN 10
0470032189
ISBN 13
9780470032183
Publisher
John Wiley & Sons Inc
Date Published
2006

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About the Seller

Revaluation Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Exeter, Devon

About Revaluation Books

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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