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Alliance Brand: Fulfilling the Promise of Partnering
by Darby, Mark
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0470032189
- ISBN 13
- 9780470032183
- Seller
-
Exeter, Devon, United Kingdom
2 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
John Wiley & Sons Inc, 2006. Hardcover. New. 1st edition. 408 pages. 9.25x6.25x1.00 inches.
Synopsis
As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how to apply it in your organisation.Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets.That's a compelling return on investment. That's an Alliance Brand.
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Details
- Bookseller
- Revaluation Books
(GB)
- Bookseller's Inventory #
- x-0470032189
- Title
- Alliance Brand: Fulfilling the Promise of Partnering
- Author
- Darby, Mark
- Format/Binding
- Hardcover
- Book Condition
- New
- Quantity Available
- 2
- ISBN 10
- 0470032189
- ISBN 13
- 9780470032183
- Publisher
- John Wiley & Sons Inc
- Date Published
- 2006
Terms of Sale
Revaluation Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Revaluation Books
Biblio member since 2020
Exeter, Devon
About Revaluation Books
General bookseller of both fiction and non-fiction.
Glossary
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- New
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