Selling the Invisible
by Beckwith, Harry
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Edition
- First Edition Later Printing
- Published
- 1997
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Milwaukee, Wisconsin, USA
- Item Price
-
£20.41
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Description:
Boston, Massachusetts, U.S.A.: Business Plus, 1997. Book. Very Good. Cloth Backstrip. By the Author. First Edition Later Printing. 8vo - over 7¾" - 9¾" tall. 252 pages, signed and inscribed by the author on the front free end page.. Item Price
£20.41
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Very Good
- Binding
- Hardback
- ISBN
- 9780752821030
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, GBR
- Item Price
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£10.12
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Hardback. Very Good. Item Price
£10.12
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Edition
- First Edition.
- Published
- 1997
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Milwaukee, Wisconsin, USA
- Item Price
-
£11.43
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Description:
New York: Business Plus. 252pp. Size: 8vo - over 7¾" - 9¾" Tall W1 . Very Good. Hardcover. First Edition.. 1997. Item Price
£11.43
Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used - Acceptable
- Published
- 2012
- Binding
- Paperback
- ISBN
- 9780446672313
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
£6.02
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Description:
Grand Central Publishing, 2012. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
£6.02
Selling the Invisible : A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used - Good
- Published
- 2012
- Binding
- Paperback
- ISBN
- 9780446672313
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
£6.02
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Description:
Grand Central Publishing, 2012. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
£6.02
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used; Good
- Binding
- Hardcover
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
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Milton Keynes , Buckinghamshire, GBR
- Item Price
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£3.48
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Texere Publishing. Hardcover. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped… Read more about this item Item Price
£3.48
Selling the Invisible : A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Very Good
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
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Dunfermline, Fife, GBR
- Item Price
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£4.91
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Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Item Price
£4.91
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used - Very Good
- Published
- 1997-03-01
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Stone Mountain, Georgia, USA
- Item Price
-
£20.10
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Description:
Business Plus, 1997-03-01. Hardcover. Very Good. books looks nice Item Price
£20.10
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Good
- Published
- 2001
- Binding
- Paperback
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
£5.14
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Description:
Texere Publishing, 2001. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
£5.14
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used
- Published
- 1997
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Tahlequah, Oklahoma, USA
- Item Price
-
£7.35
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Description:
Good Condition Item Price
£7.35
Selling the Invisible : A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Good
- ISBN
- 9780446672313
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, USA
- Item Price
-
£5.44
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Description:
Grand Central Publishing. Used - Good. Used book that is in clean, average condition without any missing pages. Item Price
£5.44
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used - Very Good
- Published
- March 2012
- Binding
- Trade Paperback
- ISBN
- 9780446672313
- Quantity Available
- 1
- Seller
-
Spring, Texas, USA
- Item Price
-
£6.53
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Description:
Grand Central Publishing, March 2012. Trade Paperback . Very Good. no. A very good reading copy. Can show some minor wear. Item Price
£6.53
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used; Good
- Published
- 03/01/2001
- Binding
- Hardcover
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
-
London, Greater London, GBR
- Item Price
-
£3.49
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Description:
Texere Publishing,US, 03/01/2001. Hardcover. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Item Price
£3.49
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Published
- 1997
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Tolar, Texas, USA
- Item Price
-
£4.08
Show Details
Description:
U.S.A.: Business Plus, 1997. Jacket has light edgewear. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound. . Hard Cover. Very Good/Very Good. 12mo - over 6¾" - 7¾" tall. Item Price
£4.08
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used - Good
- Published
- 2001-03-01
- Binding
- Hardcover
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, USA
- Item Price
-
£6.68
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Description:
Texere, 2001-03-01. Hardcover. Good. Item Price
£6.68
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Good
- Published
- 1997-03-01
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Kingwood, Texas, USA
- Item Price
-
£4.20
Show Details
Description:
Business Plus, 1997-03-01. hardcover. Good. 5x0x7. Item Price
£4.20
Selling the Invisible : A Field Guide to Modern Marketing
by HARRY BECKWITH
- Condition
- Used - Very Good - Cash
- Jacket Condition
- Very Good
- Published
- March 1997
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Bountiful, Utah, USA
- Item Price
-
£4.08
Show Details
Description:
Warner Books Inc, March 1997. Hardcover. Very Good - Cash/Very Good. Minor rubbing and edge wear to cover, with light reader wear to pages. Still great condition. Stock photos may not look exactly like the book. Item Price
£4.08
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Like New
- Jacket Condition
- Like New
- Published
- 1997-03-01
- Binding
- Hardcover
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Naperville, Illinois, USA
- Item Price
-
£6.49
Show Details
Description:
Business Plus, 1997-03-01. Hardcover. Like New/Like New. Book has slight shelf wear from storage and use; otherwise the book is in excellent condition. Item Price
£6.49
Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Condition
- Used - Good
- ISBN
- 9780446520942
- Quantity Available
- 1
- Seller
-
Frederick, Maryland, USA
- Item Price
-
£5.22
Show Details
Description:
Business Plus. Used - Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Item Price
£5.22
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Condition
- Used - VERY GOOD
- Published
- 2001
- Binding
- Paperback
- ISBN
- 9781587990663
- Quantity Available
- 1
- Seller
-
Aurora, Ontario, CAN
- Item Price
-
£8.29
Show Details
Description:
Texere, 2001. Paperback. VERY GOOD. Spine crease. No writing/markings. 272 pages. -- Please feel free to ask for additional information, or detailed photos. US orders ship USPS from Niagara Falls, NY. Canadian orders ship from Ontario. Item Price
£8.29
