Marketing Finance

Paperback. Very Good.

Butterworth-Heinemann, 2003-02-18. Paperback. Good.

Routledge, 2003-02-04. 1. Paperback. Used:Good.

Routledge. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Paperback / softback. New. Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.

Taylor & Francis, 2003. Paperback. New.

Hardback. New. Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and… Read more about this item

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Marketing Finance.

New. Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates… Read more about this item

Butterworth-Heinemann, 2003-02-18. Paperback. New. New. In shrink wrap. Looks like an interesting title!

Taylor & Francis, 2003. Paperback. New.

Butterworth-Heinemann, 2003. Paperback. New. 1st edition. 256 pages. 9.00x6.00x0.75 inches.

Butterworth-Heinemann, 2003. Paperback. New. 1st edition. 256 pages. 9.00x6.00x0.75 inches.

Butterworth-Heinemann. Paperback. New. 9x6x0.