Search Results: advertising by john burnett

Used - Good. Used book that is in clean, average condition without any missing pages.

Pearson Education, Limited. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Prentice Hall PTR, 2005. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Prentice Hall College Div, 2002-10-01. Hardcover. Very Good. 1.1811 in x 10.5000 in x 9.1614 in.

Prentice Hall, 1999-12-07. Hardcover. Good. 1.0300 in x 11.1800 in x 8.8100 in.

Prentice Hall PTR. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Prentice Hall, 2000. Pictorial Hard Cover. Good ++. Some play in spine, 562 pages, unmarked, no rips or tears. Good to very good copy.

Prentice Hall PTR, 2002. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Prentice Hall PTR, 1991. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Pearson Education, Limited. Used - Good. Used book that is in clean, average condition without any missing pages.

Prentice Hall, 2005-05-29. Hardcover. Good.

Prentice Hall, 1999-12-07. Hardcover. Good.

Pearson Education, Limited. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Englewood Cliffs, NJ: Prentice Hall, 1995-01. Third Edition. Hardcover. Very Good. 8x1x10. No Stock Photos! We photograph every item. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client… Read More

Prentice-Hall, 1991-12-23. Hardcover. Good.

Paperback. Very Good.

Prentice Hall. Used - Good. Good condition. 5th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.

Pearson College Div. Used - Like New. Like New condition. 7th edition. A near perfect copy that may have very minor cosmetic defects. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.

Prentice-Hall. Used - Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.

Pearson Education, Limited. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.