Search Results: Business / Marketing from Infinity Books Japan

US: McGraw-Hill Education, 2008. Hardcover. Near Fine/Near Fine. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) t hat really matter. As an author with a functional crystal ball, a veteran m arketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, "I wish I'd thought of that. " With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categ ories, with more than 72 "short-short" chapters and dozens of outrageous si debars, this captivating book shows you the ways to: Read the signs Influence the trends… Read More

US: Profile Books(GB), 2000. Paperback. Good. Here is a definitive text on branding, from the renowned marketing guru and bestselling author of "Positioning" and "The 22 Immutable Laws of Marketin g". 30-50 illustrations. National ads/media.

US: Adams Media, 1997. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Now you can join the hundreds of thousands of salespeople who have followed Stephen Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets. Learn how to convert leads to sales, motivate yourself and motivate others, give killer presentations, and keep your sense of humor. This new edition includes: New examples using the latest advances in sales presentation technology Up-to-date cases of these successful habits in action Five bonus habits showing readers how to overcome mistakes, set sales timetables, and reexamine processes to shore up weaknessesIf you're a salesperson looking to succeed, this is the book for you!

US: McGraw-Hill Education - Euro, 2005. Near Fine. A crisp clean softcover, no markings throughout, NOT an ex-lib edition.

US: Wiley, 2001. Hardcover. Near Fine/Near Fine. How to create an organizational culture that promotes brand image and build s customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep interaction. That's why, as the authors of this gro undbreaking book clearly demonstrate, one of the biggest challenges facing top management at brand-reliant companies is to ensure that their whole org anization, especially those staff members who interact directly with custom ers, "live the brand." With the help of case studies chronicling the succes s (and failure) stories of several international brand giants, the authors develop a comprehensive framework that managers can use to evaluate custome r brand expectations and create a branded service culture that meets or exc eeds those expectations, every time. Among other things, readers learn prov en techniques for enlisting a sales force, call service, shop floor, and ev en the entire boardroom into doing… Read More

US: McGraw-Hill Osborne Media, 2002. Hardcover. Very Good/Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business--so it can grow today--and on into the future.

US: AMACOM, 2006. Paperback. Very Good. Traditionally strategies for closing sales have involved pressuring custome rs, countering their stalling tactics, and overcoming their objections -- b ehaviors that run in direct opposition to the philosophy of the consultativ e salesperson. On the other hand, consultative salespeople, afraid of damag ing the relationship theyÂ've nurtured by appearing too aggressive, hope th e deal will close itself -- something which rarely, if ever, happens. Consu ltative Closing provides the solution, breaking up the closing process into small, actionable steps that help the salesperson gain gradual buy-in and establish a long-term working relationship with his or her client. The book shows readers how to: * recognize and address a "no" without seeming pushy * create a "maximization program" that shows how a product or service will address the clientsÂ' problems and maximize their return on investment * use visualization techniques that take clients past the moment of… Read More

US: Simon & Schuster, 2013. Hardcover. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyon e in the world." -Daniel Gilbert, author of the bestseller Stumbling on Hap piness What makes things popular? If you said advertising, think again. People don 't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some storie s and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answerin g these questions. He's studied why New York Times articles make the paper' s own Most E-mailed list, why products get word of mouth, and how social in fluence shapes everything from the cars we… Read More

US: Free Press, 2000. Very Good. Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. The secret, Robert Jolles reveals, is reversing the conventional selling practice of searching for customer needs. To truly cr eate urgency, you must focus instead on the customer's problems and decisio n-making process. Jolles provides a systematic, repeatable, predictable app roach that teaches you to anticipate and influence behavior as the customer moves through an eight-stage "decision cycle" and ultimately discovers his or her needs. The book includes a series of case studies, activities, and exercises that enable you to better understand the principles being taught, so you can immediately apply them to your own unique scenarios. This book is a "must read" for all sales professionals, sales managers, and managers in need of a disciplined approach to persuading others.

London: Economist Books, 1997. Hardcover. Fine/Fine. A guide to marketing with essays on the value of brands and advertising pro ducts of the future.

US: Houghton Mifflin, 1998. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. The Book that Started the Guerrilla Marketing Revolution-Expanded and Completely Revised for the Twenty-First Century When Guerrilla Marketing was first published in 1983, Jay Levinson was considered a pioneer with his innovative, take-no-prisoners approach to marketing for the small- and medium-size-business owner. Nearly twenty years and 400,000 copies later, Guerrilla Marketing is now considered the bible of marketing and entrepreneurial advice. Filled with hundreds of solid marketing weapons and invaluable business advice for today's marketplace, this completely revised and expanded edition identifies: * the fastest-growing markets for the twenty-first century, with tips on how to reach them * unique strategies for cooperative fusion marketing with other businesses * the latest programs for freelance… Read More

US: Houghton Mifflin Co, 1994. Very Good. In detailed chapters that cover everything from developing an advertising s trategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layo ut and copy, and adapt tactics to appropriate media.

US: Harperbusiness, 1995. Very Good. From the bestselling author of The Whole Pop Catalog and The Couch Potato G uide to Life comes this entertaining look at the true, often bizarre, and e ntertaining stories behind the invention and marketing of our most familiar and cherished products. "Prepare to be captivated."--Entrepreneur magazine.

US: Hyperion, 2003. Hardcover. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar'… Read More

US: Prentice Hall Press, 2011. Very Good. There are approximately 35 million business to business sales reps in the c ountry selling everything from books and computers to furniture and floorin g. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, dem ands, and expectations from those of general consumers. That means an entir ely different skill set is required of business to business sales reps. How to Say It: Business to Business Selling is the only book of its kind th at caters exclusively to business to business sales professionals. Its shor t chapters provide tips and strategies tailored especially for the unique b usiness to business selling process. You'll learn how to: Motivate Yourself to Sell Craft an Elevator Pitch Find Hot Sales Leads Make a Cold Call Use Voicemail to Sell Give a Sales Presentation Write a Sales Proposal Give a Product Demo Negotiate the Best Deal Close a Sale Create a Powerful… Read More

US: Powell Publications, 2019. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

New York: Prentice Hall, 1993. Near Fine. This book brings together two currents in the management literature. One de als with marketing and market research; the other deals with culture and or ganizations. The cultural variable relating to national culture has been so mewhat neglected in the theory and practice of international trade. This bo ok seeks to redress this gap by adopting a cultural approach to internation al marketing. There are two dimensions to this approach: one, a cross-cultu ral view, comparing national marketing systems. The other, an intercultural view, centering on the interaction between people of different cultures. T hus it provides readers with a framework for developing a commerce-based cu ltural awareness and is a training tool for those wishing to improve their abilities in the area of international marketing.

Hoboken, NJ: Wiley Pub, 2004. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Your complete toolbox for creating dynamic, effective marketing campaigns Includes index pt. I. Designing a great marketing program -- 1. Maximizing your marketing program -- 2. Clarifying your marketing strategy -- 3. Writing a marketing plan -- pt. II. Leveraging your marketing skills -- 4. Researching your customers, competitors, and industry -- 5. Engaging your marketing imagination -- 6. Pumping up your marketing communications -- pt. III. Advertising for fun and profit -- 7. Brochures, print ads, and other printed materials -- 8. Billboards, banners, signs, and more -- 9. Radio, video, and TV -- pt. IV. Finding powerful alternatives to advertising -- 10. Marketing on the Web -- 11. Publicity, giveaways, and word of mouth -- 12. Special events, trade shows, and other face-to-face marketing… Read More

US: Fast Forward Pr, 2001. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

New York: John Wiley & Sons Inc, 1997. Hardcover. Very Good. A crisp clean hardcover, no markings throughout, not an ex-lib: This text aims to help both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take a micro-macro-micro approach to presenting marketing research. They first introduce the reader to where marketing research fits into the organization and how it can help decision making. This is followed by information detailing each aspect of the process which is presented in a decision-oriented perspective to help students develop decision making skills. The concluding chapters provide a macro-level treatment of the applications of marketing research.