Description:
Signed, First Edition, Mint Condition/CollectibleBook appears to be untouched/unread. Spine and binding is tight.Dust jacket is in mint condition and protected with Mylar.Signed by the author, Michael Moss, on title page.In the spring of 1999 the heads of the world's largest processed food companies - from Coca-Cola to Nabisco - gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.
Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation - 114 slides in all - making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster.
When he was done, the most… Read More
